Digital Marketing
Bank counters and display windows are fast becoming outlets for marketing. Dynamic informational displays and visually attractive presentations of bank offerings at the point of customer contact do more than act as calling cards. Conferring an individual profile on a branch generates closeness to customers and creates confidence.
In addition, the screens produce a bond between branches by stamping a common brand identity on each one. Marketing messages that once were diffused via expensive outside media channels now emerge as low-key yet noticeable calls to action at the point where a bank welcomes its customers.